Artist Visual identity
Creative Direction · Visual Identity · Logo Design · Digital Art Direction · Social Content · Website Design · Artist Marketing
A complete visual identity for Italian architect-turned-artist Giorgio Cecatto, designed to create a recognizable presence across his exhibitions, digital channels and artist marketing.
the opportunity
The goal was to create a visual identity that could sit confidently alongside Giorgio's work while giving him a consistent, recognizable presence of his own. The system needed to work everywhere from a business card or exhibition sign to social content, video and his website, without competing with the art itself.
the process
the system
the content
A graphic language of geometric forms, strong line work and modernist typography created a system that felt architectural without becoming literal.
The identity became the foundation for an ongoing social system, bringing Giorgio's work, process and exhibitions together under one consistent visual language.