Artist Visual identity
Creative Direction · Visual Identity · Logo Design · Digital Art Direction · Social Content · Website Design · Artist Marketing
A complete visual identity for Italian architect-turned-artist Giorgio Cecatto, designed to create a recognizable presence across his exhibitions, digital channels and artist marketing.
the opportunity
The goal was to create a visual identity that could sit confidently alongside Giorgio's work while giving him a consistent, recognizable presence of his own. The system needed to work everywhere from a business card or exhibition sign to social content, video and his website, without competing with the art itself.
A graphic language of geometric forms, strong linework and modernist typography created a system that felt architectural without becoming literal.
the process
the system
The identity became the foundation for an ongoing social system, bringing Giorgio's work, process and exhibitions together under one consistent visual language.
the content
