Denim Guide
Creative Direction · Art Direction · Design Direction · Digital
Taking cues from iconic '90s denim ads, we went back to basics: great jeans, a simple tee and effortless attitude. Clean compositions, pared-back styling and a nostalgic sensibility brought a fresh perspective to fall's everyday essentials.
Denim shopping can feel overwhelming. With different fits, washes and styling options to consider, the opportunity was to create something that felt less like a traditional product guide and more like an editorial experience—making denim easier to navigate while inspiring customers to find their own way to wear it.
the Inspiration
