A creative creating. Currently working as an Art Director at Joe Fresh, based in Toronto.
A selection of work done between 2017 - 2020
PC Optimum
Conceptualized a creative shoot re-imagining PC Optimum’s branding in a whimsical shoot. High level of engagement has led to the development of continued photo shoots for the program.
Joe Fresh eCommerce
Implemented new art direction brand standards photography for Joe Fresh eCommerce website. Worked with creative agency team to manage hair/makeup, styling, casting, posing, and retouching.
Joe Fresh eCommerce
Implemented new art direction brand standards photography for Joe Fresh eCommerce website. Worked with creative agency team to manage hair/makeup, styling, casting, posing, and retouching.
Joe Fresh Off-Figure
Developed creative concepts for social off-figure photo shoots. Content leveraged across web, social and print platforms.
feeling social?
‘Make Your Mark’ Campaign
Developed creative concept for 2020 active campaign featuring local influencers: @sashaexeter, @luxuriousroxy, @lesbest, @jose_fitness and @iambishop. Provided creative direction on set and designed final creative leveraged across e-Commerce, print and social platforms.
Video
A short fashion film created as a personal project under video production company, DOTT, co-owned with Devon Owens.