JF X SASHA
Launched at the start of the year, this fifth (and final) collaboration with Sasha Exeter was designed to inspire and support women in maintaining their fitness goals during the winter-to-spring transition. Targeting Canadians active in indoor gyms and studios, the collection combined style and functionality—providing versatile apparel that effortlessly moved with customers throughout their daily routines.
all the right moves.
The campaign was featured in window displays and in-store across the country. It was further amplified by a high-profile influencer workout event with Sasha Exeter, generating buzz and authentic connection with audiences.
Ecomm & Email
Teaser email generated early excitement and anticipation, building buzz ahead of the collection launch. Follow-up launch email maintained momentum by highlighting key pieces and driving traffic, ensuring a strong start for the campaign online.
