BACK-TO-SCHOOL
one cart, shop smart
This omni-channel campaign was designed to generate awareness, drive sales, and build brand recall—positioning Joe Fresh as a go-to destination for moms. Spotlighting kids and tapping into seasonal emotion, the creative balanced style and value with competitive pricing, consistent promos, and PC Optimum integration.
CREATIVE CONCEPT | ON-SET ART DIRECTION | PRE & POST PRODUCTION DIRECTION | GRAPHIC DESIGN LEAD
The campaign was prominently featured in Joe Fresh locations within Superstores nationwide, seamlessly integrating with back-to-school shopping—offering moms the convenience of finding everything they need all in one place.
check it off.
Leveraging insights from past campaigns, the video focuses on deepening emotional connections by spotlighting children and family moments. Strategic set design blends school and grocery environments to create a unique Joe Fresh world, using brand colours and thoughtful props to boost brand recall and create a memorable visual experience.
Ecomm & Email
Homepage video brought the campaign to life, capturing attention with dynamic visuals. Emails told focused micro-stories and delivered timely promotions over the back-to-school season—keeping engagement high and driving conversions.
