OWN YOUR SPRING
Campaign Development · Art Direction · Fashion Photography · Integrated Creative
A new chapter for Joe Fresh. Own Your Spring marked the brand's first campaign speaking directly to a younger Zennial audience, introducing a fresh, youth-driven collection and creative direction rooted in individuality, personal style and self-expression. The campaign won the 2023 RGD In House Design Award.
Art Direction: Talle Tian
Jr. Art direction: Katya Romanova & Abbey Chong
Copywriter:
Title design: Katya Romanova
Photographer: Jack O’Connor
Sr. producer: @drewgrath @zinc_production
Stylist: Olivia Leblanc
Makeup: Grace Lee
Hair: Kristjan Hayden
