Creative &
Art Direction
Toronto-based creative leader working across fashion, retail, lifestyle and culture, building campaigns, identities and visual worlds for brands.
DENIM GUIDE
OWN YOUR SPRING
ECOMM OVERHAUL
MADE TO MOVE
ARTIST VISUAL IDENTITY
BACK-TO-SCHOOL
PERFECT CLOSET
SASHA EXETER
Services
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Campaign concepting · Creative strategy · Visual direction · Creative platforms · Moodboards & treatments · Integrated creative · Talent direction
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Photography direction · Film & video direction · Casting · Styling direction · Set & production design · Shot planning · On-set direction · Post-productio
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Brand identity · Campaign identity · Visual systems · Art direction systems · Typography & graphic direction · Launch creative · Guidelines & toolkits · Cross-channel rollout
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Creative oversight · Brand stewardship · Team mentorship · Campaign reviews · Creative feedback · Agency & vendor direction · Creative planning · Process development · Production oversight